Press and marketing

Selling your show

The Fringe is a highly competitive environment - in order to get an audience you will need to plan and implement a comprehensive press and marketing campaign. This includes your entry in the Fringe Programme; advertising in the Fringe Programme and other publications; press releases and photos; a website; the design, production and distribution of posters and flyers; and the development of targeted promotional ideas and marketing initiatives. We recommend that you should either make one member of your company (who is not an actor or director) responsible for press and marketing, or engage the services of a professional PR company. We will do all we can to help, but you must be responsible for your own legwork.

Our input

At C we view our involvement in and assistance with visiting companies' press and marketing as one of our main priorities. We market our venues aggressively and are always on the lookout for ways in which we can interest the press in the productions we host. Our press and marketing department is available year-round. In addition to freely available advice, information and assistance with planning and monitoring your press and marketing campaign, we offer all companies performing at C venues inclusion in the following as standard:

C Festival Brochure

Our brochure contains details of every production at the venue together with a day-by-day planner, map and other useful information.

Our Festival website contains information on all our shows, access to online booking, and links to, the official Fringe website, and to companies’ and shows’ own sites.

Press work

In the months before the Festival, we work with all our visiting companies' press representatives to prepare a C Festival press pack. We also prepare and send out press releases targeted at specific types of media and publication/programme. At the start of the Festival we hold a C Festival press launch, and attend the Fringe press reception. During the Festival we maintain open house to the press, supplying them with show information on request. We exploit your good reviews as much as possible and constantly liaise with the Fringe press office. We are also always on the look out for members of the press who might be interested in your work and for stories or photo-opportunities which may develop during your run.


We regularly place advertisements in the Fringe Programme and other publications and can often arrange discounted or shared display advertising space.

Display space at our venues

We display your posters on our display boards outside our venues. We will also display your posters, leaflets, reviews and photographs at our box offices, in our bars and in foyers.

Design and content guidance and approval process

We will work with you to help get your print, publicity material and campaign as good as it can be, to help you compete for audiences and reviews in the Edinburgh environment. In order to facilitate this, we require all show print, websites and other publicity material and copy to follow our house style and to be put through a design and content approval process.

Office/reprographics facilities

Our facilities available for the use of your marketing and production staff include free wireless broadband access; basic computers available with web browsing; bookable time on word processing, spreadsheet and desktop publishing packages; and greyscale and colour laser printing, copying and scanning facilities. Computer use is free of charge, subject to availability, while copying and printing, faxing, stationery and items supplied are charged in accordance with our standard tariff.

Fringe Programme

We ask shows appearing with us to take out an entry in the Fringe Programme. This entry, organised by us for all shows at C venues, entitles you to advice on press and marketing from the Fringe Office and access to other Fringe facilities and services, plus automatic inclusion on the Fringe website. We recommend you consider taking a display advert in the Fringe Programme in addition to your entry.

Additional services

We can put you in touch with companies able to provide press and PR, print and web design, printing and distribution services at competitive rates.